Thursday, May 23, 2024

Avon’s Pride initiative wins bronze in regional PR tilt

Avon’s Pride initiative wins bronze in regional PR tilt

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For some brands, celebrating Pride Month means publishing a statement of support and calling it a day. Deciding that support should be more tangible, no.1 intimate apparel brand Avon launched the Limitless Collection, the country’s first gender-neutral underwear—and it’s a win for everybody.

Avon’s #ComeAsYouAre campaign was well received by the LGBTQIA+ community for demonstrating how brands can go beyond in support of advocacies. Recently held in Singapore, it won Bronze for Best PR Campaign for Fashion & Apparel during the 2022 Marketing-Interactive PR Awards— recognizing outstanding campaigns in the PR and Communications industry across Southeast Asia, South Asia and ANZ regions.

The campaign garnered over 22 million total impressions, earning more than Php16 million in media values, and growing the brand’s Intimate Apparel innovation segment by over 468% versus the prior year—just a peek of what can be achieved when advocacy meets tangible development.

For more details on #ComeAsYouAre and other advocacies from Avon Philippines, visit