Jollibee cited by Ad Age as one of hottest brands in America
Global media company, Ad Age, has named Jollibee one of America’s Top 20 hottest brands in 2022.
In an article titled “Jollibee Draws Endless Lines as U.S. Demand Surges—Fans Rally ‘It’s Our Turn’ on Social Media,” Ad Age shares that Jollibee offers a “unique combination of flavors” compared to its rivals.
“Last year, Jollibee’s entrance into the notorious chicken sandwich wars helped cement the brand’s place among competitors. As new stores with endless lines appear throughout the U.S., fans have been spreading the rallying cry, “It’s our turn!” on social media in hopes of getting the chain to come to their own town,” wrote Yadira Gonzalez of Ad Age.
“To be named as among America’s Top 20 Hottest Brands is a great honor,” said Maribeth dela Cruz, Jollibee Group’s President for Philippine Brands (Jollibee, Chowking, and Red Ribbon) in North America. “Everywhere we open, we are greeted with incredible warmth and enthusiasm from the local community. We dedicate this recognition to them and our people who continue to live our mission of bringing the joy of eating to everyone.”
Ad Age highlights 20 brands, people, and services from various categories creating a buzz among consumers. Together with Jollibee, on Ad Age’s list are other brands from the beauty and skincare, beverages, and sports and apparel categories. Its editorial committee discusses and decides on which brands would be fit for the list.
Now with 83 locations across North America and over 1,500 restaurants worldwide, Jollibee is on a mission to continue growing its presence in the U.S. and Canada, with plans to grow to 500 stores in the next five to seven years.
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About Jollibee Group
Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. It operates in 34 countries, with over 6,200 stores globally with branches in the Philippines, United States, Canada, the People’s Republic of China, United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, India, and Australia.
Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); six franchised brands (Burger King, Panda Express, PHO24, and Yoshinoya in the Philippines; Dunkin’ and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee and PHO24; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand.
Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining L.P., a private equity fund that ultimately owns the Tim Ho Wan brand. It also has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. Jollibee Group also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States.
Jollibee Group was named the Philippines’ most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia’s Fab 50 Companies and among the World’s Best Employers and World’s Top Female-Friendly Companies by Forbes. In 2020, Gallup awarded the Jollibee Group with the Exceptional Workplace Award, making it the first Philippine-based company to receive the distinction.
Jollibee Group has grown brands that bring delightful dining experiences to its customers worldwide, thus spreading the joy of eating to everyone.