MANILA, Philippines – Summer season has begun, and it is the perfect time for our babies and kids to enjoy what the summer months have to offer. From playing in the nearest village playground, doing sports activities, to swimming in the pool or beach, there’s no shortage of things for our little ones to do. As baby becomes more active, summer becomes a perfect time enjoy these activities, but, it also comes with having “asim” hair – thanks to heat and sun exposure, chlorine from pools, and children’s regular activity in playdates. “Asim” hair is a real concern for moms who are always on the lookout for the best way to address this issue so they can keep their babies and kids’ hair as healthy and fresh as possible.

Our moms need not look further! Johnson’s Baby launched their newest product, Milk Moisturizing Shampoo on April 17, 2024, completing the brand’s milk portfolio. The #IwasAsim Johnson’s Baby event was made by Kenvue, the world’s largest pure-play consumer health company by revenue, and home to beloved iconic brands such as Neutrogena, Aveeno, Listerine, and of course, Johnson’s Baby. This product launch was hosted by none other than celebrity mom and loyal Johnson’s Baby user, Bianca Gonzalez-Intal.

From left to right: Bianca Gonzalez-Intal, Dette Zulueta, Isa Lacson-Ruiz, Karol Apelo, Lance Trillanes, Peachy Paderna, Maris Rada, Gleire Guardiano

The event was filled with fun and interesting discussions about the newest Milk Moisturizing Shampoo, featuring the top ingredients and benefits that moms can look forward to for their babies’ nourished scalp and fresh-smelling hair.

“Johnson’s Baby has been at the forefront of providing care for Filipino babies across the nation with advanced studies and research. As we evolve to cater to the changing needs of our moms, we now present to you the latest addition to the Johnson’s Baby portfolio of products, the Milk Moisturizing Shampoo—a hypoallergenic product suitable for toddlers ages 1 year old and up. This shampoo is triple-tested by pediatricians, dermatologists, and ophthalmologists” said Kenvue brand manager Lance Trillanes.

 From left to right: Bianca Gonzalez-Intal, Isa Lacson-Ruiz, Karol Apelo, Dr. Ruth Margaret Alejandro, Lance Trillanes, Peachy Paderna, Maris Rada

At the event, we were joined by healthcare expert Dr. Ruth Alejandro, who talked about the developmental changes that happen as baby turns 1, highlighting the need for age-appropriate products especially as baby’s scalp develops. There are different ingredients that moms should look out for when searching for an age-appropriate product that can fight “asim” hair in babies and toddlers.

“As moms, I am sure that the products you give your babies reflects your love for them. Which is why for babies ages 1 year old to 3 years old, it is best to look for products with no parabens, dyes, sulfates, and phthalates. Toddlers’ shampoo should have ingredients to safely and gently nourish and moisturize hair. These ingredients will help in ensuring healthy hair growth for your babies while keeping them fresh, healthy, and asim-free” shared by Dr. Ruth Alejandro.

Toddlers take turns to get pampered at the Active Baby & Kids Salon

Besides featuring these lively talks, the event also gave moms the opportunity to style their babies’ and kids’ hair at the Active Baby & Kids Salon—giving moms and their kids an interactive and enjoyable experience, as they get better-acquainted with the newest Johnson’s Baby Milk Moisturizing Shampoo.

Johnson’s Baby continues its mission to deliver groundbreaking solutions for Filipino babies with the launch of their latest product, the Milk Moisturizing Shampoo. Through this innovative addition to their Milk portfolio, moms around the nation can address the signs of “asim” hair in babies and toddlers while promoting healthy hair growth. Launching this product further solidifies Johnson’s Baby’s commitment to trusted and innovative baby care for Filipino moms and their kids.

You can buy Johnson’s Baby Milk Moisturizing Shampoo at drugstores nearest you, and via online e-commerce platforms like Lazada and Shopee, and Tiktok Shop. Watch out for something special this Mother’s Day from the #1 Baby Brand, Johnson’s.

For more information, visit and follow the Johnson’s Baby PH Facebook page at https://www.facebook.com/JohnsonsBabyPhilippines/ and @johnsonsbabyph on Instagram to learn more.

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About Kenvue

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including AVEENO®, JOHNSON’S®, LISTERINE®, and NEUTROGENA® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.