For generations, Ligo Sardines has been a part of the Filipino household as a staple KLASIK that brings back memories of coming home and sharing a meal with loved ones. For its 65th anniversary, it brought together brand partners and friends from the media for an intimate gathering to celebrate its milestones.
Ligo Began in 1954 when Gregory Tung Sr. Opened A. Tung Chingco Trading, the exclusive distributor of ligo products in the Philippines. The company partnered with Liberty Gold Fruit Co., Inc. In California, but put up its own cannery in 1980 to manufacture its goods and meet growing demand.
The evening capped off with the unveiling of Ligo’s new and exciting product variants which is calamansi, and fried sardines in oyster Sauce and in Portuguese Style, which will all be available this month of September; and tuyo which will be launched by the end of the year. Another highlight is the introduction of the newest brand ambassador Carla Abellana.
It expanded its products, offering mackerel, squid, corned beef, meatloaf, and Tua flakes. It also offered variants on its line of sardines, such as Gata, Spanish, Extra Hot, Kaldereta, and Afritada, and more. It quickly became a global phenomenon and began exporting to the United States of America, Europe, Asia and the Pacific Rim.
Ligo is currently run by the third generation of Tungs, who are working together to strengthen its commitment to putting quality first, Mikko Tung is joined by his brothers Mark, who oversees sales and marketing, and Macky, who handles advertising and promotion.
The celebration featured the Klasik Museum, where guests traveled back through time to reminisce the brand’s 65th Anniversary visual, which represents its years in providing delicious flavors and excellent quality. Its retro art style is a reminder that indeed ”Walang kupas ang Klasik”
Ligo Vice President for Advertising and promotion Macky Tung expresses that the brand welcome new members, products, and variants to its family. Ligo still stays true to the promise it made 65 years ago: to provide quality sardines that will continue to become a Klasik in every Filipino household.
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