Thursday, May 23, 2024

SERENITEA CONTINUES BUILDING ON THEIR 15-YEAR LEGACY

SERENITEA CONTINUES BUILDING ON THEIR 15-YEAR LEGACY

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Serenitea celebrates their 15th year anniversary by launching their 2023 Maligayang Festivi-teas Holiday Drinks, in partnership with Pan De Manila, as well as announcing their eagerly-awaited Jumbo Cup promo dates and mechanics.

PASKONG PINOY

This year, Serenitea, a proudly home-grown Filipino tea-shop brand, honors its roots with a nationalistic and nostalgic take on its limited-edition holiday flavors, created in partnership with another all-Filipino brand, Pan De Manila.

During the successful event held last November 9th at Lola Café in Ortigas, Serenitea invited honored guests, comprising of media and influencers to indulge in Pinoy holiday cheer. Within the venue, aptly bedecked in red, green and gold, guests mingled, took photos, enjoyed games and contests, won raffle prizes, and most notably, were privileged to be the first to taste the Serenitea and Pan De Manila holiday collaborations.

SERENITEA x PAN DE MANILA

Taking Filipino ingredients and flavors used in the Pan De Manila bakery and reimagining them into holiday tea drinks, Serenitea created the Maligayang Festivi-teas holiday drinks with two well-loved Filipino flavors in mind: Yema and Ube.

YEMA MAIS CON YELO (P180, large)

Not your typical mais con yelo nor your typical tea drink, as this Christmas drink mixes green tea with sweet corn, syrup, and ice. The Pan De Manila touch is the topping of yema and the cheese shavings. A sweet-umami refreshing treat!

UBE PANDAN GREEN TEA (P188, large)

What do you get when you blend Filipino favorite ube-halaya with green tea, pandan and coconut strips? It’s a healthier buko pandan in drink form, thanks to healthy green tea, but without compromising rich and creamy flavors thanks to the addition of ube halaya. Ube-rrific!

Starting November 15, the limited-edition drink series will be available in all Serenitea branches nationwide and through the third-party delivery apps (Grab, Food Panda).

JUMBO CUP PROMO

Another key part of the event was the announcement of the dates and the mechanics of the most awaited and viral Serenitea promotion—the Jumbo Cup Promo.

Just in case, you’ve never joined in on the fun, here’s how it goes. During certain days in the middle of December, which is Serenitea’s anniversary month, any purchase of a large drink from a participating drink list is automatically upsized to a Jumbo size (1 liter) drink for FREE.

The Participating drinks for this year are:

  • Pearl Milk Tea
  • Okinawa Milk Tea
  • Hokkaido Milk Tea
  • Wintermelon Milk Tea
  • Summer Breeze
  • Winter Frost
  • Fruitea Green Apple
  • Fruitea Lychee
  • Fruitea Cranberry
  • Brown Sugar Regular Fresh Milk
  • Taro Lover
  • Crème Brulee Milk Tea

The Jumbo Cup Promo will be on December 14, 15, and 16, 2023. This promo will be available nationwide in all Serenitea branches, as well as on the teashop’s third-party delivery app partners like Grab and Food Panda, and cannot be used in conjunction with other promos and discounts (i.e. senior citizen).

15 YEARS STRONG IN THE BUSINESS

How has Serenitea continued being a dominant and well-loved brand in the fast paced, ultra-competitive milk tea / teashop market of the Philippines for 15 years?

It all comes down to knowing their market very well and aligning the very DNA of their company to their market.  From starting from one branch in San Juan to quickly growing to more than 60 branches nationwide, Serenitea builds on its legacy by continuing their unwavering pursuit to give their customers indulgence and rejuvenation in every cup that they serve, while staying true to their Filipino identity and spirit, as well as by leading the way in creating promotions and brand partnerships that are designed to spark delight in their customers.

When asked about the future plans for Serenitea, Juliet Chen, General Manager passionately affirms “We will stay true to our commitment to delight and rejuvenate our customers in every cup that we serve, not only by serving delicious tea drinks, but also by forging pioneering and exciting partnerships with local brands  like Pan De Manila and coming up with much-awaited promos like the Jumbo Cup. As Serenitea marks its remarkable 15year journey we eagerly embrace the future and look forward to expanding our reach in the years to come!”